Longs

In-depth articles and comprehensive news coverage

October 21, 2026

AI Content Fatigue Hits Affiliate Media Engagement

Traffic Cardinal editor-in-chief Max Ognenny told BROCONF-7 that affiliate media audiences have stopped responding to repetitive sponsored content and low-grade AI copy. His message was clear: cheap content output is rising, but clicks, registrations and trust are weakening.

Bonus Shop Test Lifted Deposits And NGR In A Monthly A/B Trial

B2B iGaming

October 20, 2026

Bonus Shop Test Lifted Deposits And NGR In A Monthly A/B Trial

An A/B test of a bonus shop mechanic delivered higher player turnover, a 12% rise in deposits and a 7% increase in NGR. The trial also showed that bonus costs stayed close to the control group, supporting margin discipline.

EU Regulators Push Google and Meta on Illegal Casino Ads

Regulation & Legislation

October 20, 2026

EU Regulators Push Google and Meta on Illegal Casino Ads

EU gambling regulators are building a joint process with Google and Meta to block advertising from unlicensed operators. The Dutch Ksa is helping create a shared list of licensed brands, but national licensing differences could still leave gaps.

Poorly Timed In-App Messages Damage Retention, Handbox Founder Says

B2B iGaming

October 19, 2026

Poorly Timed In-App Messages Damage Retention, Handbox Founder Says

Handbox founder Uladzimir Andryienka says most in-app messages fail because they interrupt active play and ignore player context. He argues operators should trigger messages around session stages, not fixed time rules, to protect retention and improve conversion.

Malta Raises Online Casino Tax to 15% on Domestic GGR

Regulation & Legislation

October 18, 2026

Malta Raises Online Casino Tax to 15% on Domestic GGR

Malta has replaced its flat 5% gaming tax with a tiered model under Legal Notice 86 of 2026. Online casino revenue from players located in Malta will now be taxed at 15%, while most other remote gaming segments face 10%.

Brazil’s Licensed Betting Traffic Fell 74% In One Week

B2B iGaming

October 16, 2026

Brazil’s Licensed Betting Traffic Fell 74% In One Week

Blask data shows Brazil’s licensed .bet.br market lost 74% of user reach in the first week after temporary measure 1.394 took effect. Unlicensed sites stayed close to normal levels, signalling fast migration to offshore brands and mirror domains.

Why Strong Visit-To-Deposit Rates Are Not Enough

B2B iGaming

October 16, 2026

Why Strong Visit-To-Deposit Rates Are Not Enough

A healthy visit-to-deposit rate can hide a weaker commercial picture if players fail to make a second deposit. Second deposit conversion gives operators a clearer view of retention, bonus efficiency and product quality.

Casino

October 16, 2026

Online Casino Jackpots: Types and Operator Use Cases

Jackpots remain one of the clearest promotional tools in online casino, with different formats serving acquisition, retention and reactivation goals. Progressive, fixed, must-drop and mystery models each shape player behaviour in distinct ways.

Asian Gaming Power 50 Gala Dinner Set for 6 November

Events

October 16, 2026

Asian Gaming Power 50 Gala Dinner Set for 6 November

Inside Asian Gaming will host the 2026 Asian Gaming Power 50 Gala Dinner on 6 November at the JW Marriott Grand Ballroom, Galaxy Macau. The annual event will unveil the 50 most influential figures in Asian gaming and place Macau’s events infrastructure in the spotlight.

Player Verification Risks Rise Across Remote Gambling

Regulation & Legislation

October 15, 2026

Player Verification Risks Rise Across Remote Gambling

UKGC and FATF have highlighted new ways players bypass verification, from AI face swaps to simple false age entries. The findings raise pressure on operators to strengthen onboarding and monitor payment behaviour after registration.

Egypt iGaming Snapshot Shows Demand Amid Tighter Controls

B2B iGaming

October 14, 2026

Egypt iGaming Snapshot Shows Demand Amid Tighter Controls

iGamRadar data for September places 1xBet, Melbet and Linebet at the top of Egypt brand search rankings, with combined demand of 856,100 queries. The market shows strong digital reach, but strict prohibition, payment pressure and proposed penalties keep risk high for operators.

Netherlands And Finland Diverge On Offshore Operators

Regulation & Legislation

October 13, 2026

Netherlands And Finland Diverge On Offshore Operators

The Netherlands blocked recently active offshore brands from its 2021 market launch, while Finland plans to let approved applicants retain existing local players from July 2027. That difference could shape customer acquisition costs, market share and early competitive balance.

Five Metrics Buyers Check Before Backing an iGaming Product

Business

October 13, 2026

Five Metrics Buyers Check Before Backing an iGaming Product

A sale-ready iGaming business needs more than rising GGR. Buyers focus on earnings quality, acquisition efficiency, revenue resilience, repeatability, and whether the data stands up to scrutiny.

How VIP Segmentation Sharpens iGaming Retention

B2B iGaming

October 12, 2026

How VIP Segmentation Sharpens iGaming Retention

VIP management works best when operators segment high-value players by behaviour, value and retention cost, not only deposit tiers. A nine-part model helps teams decide when to grow, protect or reactivate each player group.

Support Automation Tools Expand Across iGaming Channels

B2B iGaming

September 22, 2026

Support Automation Tools Expand Across iGaming Channels

Several support automation providers are highlighting broader channel coverage and deeper analytics for iGaming teams. The latest submissions focus on unified inboxes, QA tracking, multilingual widgets and AI-assisted customer profiling.

Events

September 20, 2026

Key Side Events Set The Pace For SBC Lisbon 2026

A packed calendar of networking, awards and invite-only dinners will run alongside SBC Lisbon from 28 September to 1 October. The schedule highlights how business at major iGaming conferences now happens across specialist side events as much as on the main show floor.

What Gives Online Casinos Real Value for Players

B2B iGaming

September 19, 2026

What Gives Online Casinos Real Value for Players

A player-first view of casino product design shows that speed, familiarity, trust and control drive engagement more than cluttered interfaces or heavy promotion. The findings draw on player interviews, VIP manager feedback and support interactions.

Brazil iGaming Rankings Highlight Tighter Rules And Growth

B2B iGaming

September 16, 2026

Brazil iGaming Rankings Highlight Tighter Rules And Growth

Brazil's licensed iGaming market expanded in the first half of 2026, even as advertising, payments and player eligibility rules became stricter. TV remains the main awareness channel, while affiliates and localised content are gaining importance as competition intensifies.

Galaxy Macau Retains Top Asia IR Honour at 2026 IAG Awards

Events

September 16, 2026

Galaxy Macau Retains Top Asia IR Honour at 2026 IAG Awards

Galaxy Macau won Best Integrated Resort in Asia for a fourth straight year at the 2026 IAG Academy IR Awards in Manila. Ken Jolly of Light & Wonder was named Industry Legend, while Aristocrat, Marina Bay Sands and Walker Digital Table Systems also collected major honours.

RichAds Flags High-Upside Pre-Roll Video GEOs for 2026

B2B iGaming

September 16, 2026

RichAds Flags High-Upside Pre-Roll Video GEOs for 2026

RichAds data highlights the Philippines, Turkey, Colombia and Indonesia as pre-roll video markets where engagement currently outpaces CPM pricing. India also offers major scale for creative testing, while several Tier-1 markets carry higher costs with weaker click-through rates.