Longs

In-depth articles and comprehensive news coverage

November 9, 2025

Strategies for Expanding iGaming Products Into New Markets Effectively

Expanding an iGaming product into a new geographic market requires careful preparation, infrastructure setup, and keen cultural understanding. Learn from common mistakes to ensure successful market entry.

Unlocking the Potential of the ABSU Metric in iGaming Analytics

B2B iGaming

November 8, 2025

Unlocking the Potential of the ABSU Metric in iGaming Analytics

The Average Bet Sessions per User (ABSU) metric is often overlooked in iGaming analytics, yet it provides vital insights into player behavior rather than just financial activity. Understanding ABSU can help operators anticipate player trends and make strategic decisions.

Francis Lui Leads Asian Gaming Power 50 for Seventh Straight Year

Francis Lui, Chairman of Galaxy Entertainment Group, has topped the Asian Gaming Power 50 list for the seventh consecutive year, a new record. MGM China's Pansy Ho and Melco's Lawrence Ho follow in the second and third spots respectively, as their companies made significant strides in the industry.

IAG to Stream 2025 Power 50 Gala Welcome Cocktails Live

Events

November 7, 2025

IAG to Stream 2025 Power 50 Gala Welcome Cocktails Live

Inside Asian Gaming will live stream the 2025 Power 50 Solaire Welcome Cocktails from Grand Lisboa Palace Macau on November 7, 2025. The event kicks off at 6:30 pm, promising exclusive insights from the biggest names in Asian gaming.

Asian Gaming Power 50 Gala Dinner Sells Out in Macau

Events

November 7, 2025

Asian Gaming Power 50 Gala Dinner Sells Out in Macau

The 2025 Asian Gaming Power 50 Black Tie Gala Dinner, held at The Grand Pavilion, Grand Lisboa Palace Resort Macau, is sold out. This prestigious event celebrates its 18th year, showcasing top influencers in the Asian gaming industry.

Asia Gaming Power 50 To Recognize Top Influencers in Asian Gaming

Events

November 6, 2025

Asia Gaming Power 50 To Recognize Top Influencers in Asian Gaming

On November 7, 2025, the Grand Lisboa Palace in Macau will host the Asia Gaming Power 50 event, a prestigious gathering honoring the most influential figures in Asian gaming. Attendees will include leaders from top companies like Macau Slot Ltd, Paradise Entertainment, and Wynn Resorts.

Overcoming Challenges in the LATAM iGaming Market

B2B iGaming

November 5, 2025

Overcoming Challenges in the LATAM iGaming Market

The LATAM iGaming market can be a minefield for newcomers due to budget constraints, trust issues, and localization challenges. Success hinges on adequate funding, influencer trust, calculated economics, and regional adaptation.

Casino

November 5, 2025

Expert Guide to Collaborating with Portuguese Casino Streamers

Discover unique insights on working with Portuguese casino streamers from Dmitry, Head of Influence at SAIDIteam. Learn about their compelling qualities, media ethic, and effective negotiation strategies.

15 Sponsors Announced for 2025 Asian Gaming Power 50 Gala in Macau

Events

November 5, 2025

15 Sponsors Announced for 2025 Asian Gaming Power 50 Gala in Macau

Inside Asian Gaming has revealed the 15 sponsors for its 18th Asian Gaming Power 50 Gala Dinner, to be held at Grand Lisboa Palace Macau. Key sponsors include Solaire Resort Entertainment City, Aristocrat Gaming, and Galaxy Entertainment.

How a Dedicated Widget Enhanced KYC and Increased Player Engagement

B2B iGaming

November 4, 2025

How a Dedicated Widget Enhanced KYC and Increased Player Engagement

Simplifying the KYC process through a dedicated widget significantly increased the number of verified players and reduced completion times. This innovation led to improved user interactions and higher long-term value.

Creating iGaming Video Ads with Sora 2: A Guide to AI-Driven Creativity

B2B iGaming

November 4, 2025

Creating iGaming Video Ads with Sora 2: A Guide to AI-Driven Creativity

Discover how to craft engaging video ads for the iGaming industry using AI-powered Sora 2. This article explores detailed versus short prompts and how emotions, camera techniques, and color choices impact your creative output.

How Aggregators and Platforms Drive iGaming Success

B2B iGaming

November 2, 2025

How Aggregators and Platforms Drive iGaming Success

In the iGaming industry, aggregators and platforms wield significant power, dictating which games rise to popularity through strategic integrations. Companies engaging in both platform ownership and content favoritism can transform unknown providers into profitable brands.

Repeat Last Deposit Feature: Experiment Insights and Learnings

B2B iGaming

October 28, 2025

Repeat Last Deposit Feature: Experiment Insights and Learnings

The 'Repeat Last Deposit' feature was tested to see if it would increase the number of deposits per player. Results showed a short-term rise in deposit counts, though the feature did not sustain long-term business growth compared to controls.

Affiliate Market Trends: Brazil Faces Decline as Africa & Asia Flourish

B2B iGaming

October 28, 2025

Affiliate Market Trends: Brazil Faces Decline as Africa & Asia Flourish

Brazil's affiliate market is in decline due to regulatory changes, while Africa and Asia show profitable opportunities with remarkable returns. Industry experts discuss key trends in iGaming affiliate marketing and highlight promising markets for affiliates.

iGaming Firms Team Up with Esports Giants: Key Collaborations Unveiled

Sports Betting

October 25, 2025

iGaming Firms Team Up with Esports Giants: Key Collaborations Unveiled

The intersection of iGaming and esports has resulted in significant partnerships, enhancing brand visibility among young audiences. Major collaborations include GG.BET with Na'Vi, BetBoom with Team Spirit, and Stake with Team Vitality.

Automation, Strategies, and Control Timelines for EMD and PBN in Gaming

B2B iGaming

October 24, 2025

Automation, Strategies, and Control Timelines for EMD and PBN in Gaming

Explore the automation and strategic management of Exact Match Domains (EMD) and Private Blog Networks (PBN) in the gaming industry, covering implementation approaches and timelines for evaluation. Discover insights on asset management, including alternatives for new and established domains.

Understanding the Value of Streamer Traffic in iGaming

B2B iGaming

October 24, 2025

Understanding the Value of Streamer Traffic in iGaming

Streamer traffic stands out in the iGaming industry for its ability to engage audiences for extended periods, promote products, and directly lead to deposits. Dmitry LORD Treputin discussed the costs and benefits of streamer traffic at G GATE CONF and its unique advantage over other sources.

Challenges Persist for UK Bookmakers in Sports Marketing

Regulation & Legislation

October 23, 2025

Challenges Persist for UK Bookmakers in Sports Marketing

UK bookmakers face increasing challenges in sports marketing due to public scrutiny and regulatory hurdles. The backlash against sports sponsorships and complex advertising codes hampers their efforts.

2025 Asian Gaming Power 50: Nine-Person Panel Announced

Events

October 23, 2025

2025 Asian Gaming Power 50: Nine-Person Panel Announced

Inside Asian Gaming has announced an esteemed panel of nine judges for the 2025 Asian Gaming Power 50, set to be revealed at a gala dinner in Macau. The event, celebrating its 18th anniversary, will take place on November 7, 2025, at the Grand Lisboa Palace Resort.