Longs

In-depth articles and comprehensive news coverage

June 6, 2026

Six RTP Insights Every Online Casino Should Track

RTP shapes retention, turnover, deposits and withdrawal pressure across an online casino. A practical review of six RTP patterns shows why balanced payout performance matters for both player experience and commercial control.

Why Top iGaming Executives Are Struggling To Find Roles

Business

June 4, 2026

Why Top iGaming Executives Are Struggling To Find Roles

Senior hiring in iGaming is tightening despite sector growth. A closed C-level market, weak recruitment processes and cost-driven decisions are making it harder for experienced leaders to secure relevant roles.

Fake Game Banner Test Cut Cost Per Registration And Deposit

B2B iGaming

May 30, 2026

Fake Game Banner Test Cut Cost Per Registration And Deposit

An A/B test found that a fake Coming Soon game banner reduced CostPerReg from EUR 94 to EUR 85 and CostPerDep from EUR 241 to EUR 221. The test also showed that 22% of players who closed registration later completed it after clicking the banner.

Kazakhstan Betting Market Contracts After ESU Launch

B2B iGaming

May 29, 2026

Kazakhstan Betting Market Contracts After ESU Launch

Kazakhstan’s regulated sports betting market fell sharply after the ESU system went live in March 2026, disrupting payment flows for licensed brands. Blask data shows offshore interest rising as legal operators faced integration delays and a tighter compliance regime.

B2B iGaming

May 26, 2026

UI/UX Designer Career Path In iGaming

A new industry overview maps how UI/UX designers progress in iGaming, from junior roles to design leadership and product management. The path shows how design shifts from visual execution to conversion, retention and product performance.

How To Handle Traffic When The Advertised Game Is Missing

B2B iGaming

May 23, 2026

How To Handle Traffic When The Advertised Game Is Missing

A missing game can damage registration, deposit and conversion metrics across the funnel. One product team improved outcomes with support scripts, search recommendations, homepage placements and a Coming Soon banner for similar titles.

Six Practical Insights On Player Reactivation

B2B iGaming

May 20, 2026

Six Practical Insights On Player Reactivation

A real-world reactivation review shows that headline return rates can hide weak retention after the first bonus-led deposit. The findings point to sharper segmentation, earlier outreach, cross-vertical play and gamified journeys as the strongest drivers of lasting player return.

Why Most iGaming Professionals Misunderstand Player LTV

B2B iGaming

May 18, 2026

Why Most iGaming Professionals Misunderstand Player LTV

Player lifetime value is not a standalone metric, it is the outcome of product, communication and timing decisions. Roman Yavorskiy argues that first deposit experience, behavioural segmentation and earlier reactivation windows have the strongest impact on retention.

Three C-Level Actions To Uncover Product Opportunities

B2B iGaming

May 13, 2026

Three C-Level Actions To Uncover Product Opportunities

A practical framework for executives to use analytics more effectively. Cohort analysis, metric mapping and closer work with analysts can reveal growth opportunities and product issues earlier.

7 Ways To Improve ROI From New iGaming Traffic

B2B iGaming

May 12, 2026

7 Ways To Improve ROI From New iGaming Traffic

A new traffic strategy succeeds when operators remove friction between first visit, first deposit and first withdrawal. Faster pages, cleaner home screens, smarter bonus controls and clearer verification flows can lift conversion and retention.

Cambodia Online Gambling Interest Falls 30.7%

Cambodia recorded a 30.7% drop in online gambling interest after authorities revoked 91 casino licences amid a wider crackdown on scam centres. Blask’s weekly index also showed declines in Colombia, the Netherlands and Japan, while Vietnam and Poland posted gains.

AI Reshapes iGaming Customer Support Economics

B2B iGaming

May 11, 2026

AI Reshapes iGaming Customer Support Economics

Autonomous AI support is replacing large parts of front-line customer service at iGaming operators, handling up to 90% of non-VIP queries across multiple languages. The shift cuts costs sharply, but it also redraws support roles and raises serious labour market questions in major outsourcing hubs.

Russia’s Legal Betting Market Grows As Retention Takes Priority

Sports Betting

May 10, 2026

Russia’s Legal Betting Market Grows As Retention Takes Priority

Russia’s legal betting market generated about $4.5 billion in GGR, while the illegal segment reached roughly $6.6 billion, according to a yearly market study. Slower player acquisition, heavier concentration among leading brands and a stronger reliance on VIP customers are pushing operators towards retention and analytics.

Why Withdrawal Processing Time Shapes Player Trust

B2B iGaming

May 9, 2026

Why Withdrawal Processing Time Shapes Player Trust

Withdrawal speed remains one of iGaming’s most sensitive operating metrics. Faster first withdrawals improve retention, while long holds can lift short term GGR but damage trust and future deposits.

Offshore MyStake Network Dissolved After UK Exposure

Regulation & Legislation

May 8, 2026

Offshore MyStake Network Dissolved After UK Exposure

Curacao entities linked to MyStake, DonBet, GoldenBet and Rolletto have been liquidated after scrutiny over billions in UK player deposits. The case highlights how offshore gambling networks use affiliate SEO, crypto payments and shifting corporate structures to keep serving restricted markets.

Why Most iGaming Reactivation Campaigns Miss the Window

B2B iGaming

May 8, 2026

Why Most iGaming Reactivation Campaigns Miss the Window

Roman Yavorskiy, Head of Casino Product at NDA, says most reactivation campaigns fail before launch because operators segment players too late. He identifies a 7 to 10 day inactivity window, trigger based journeys, personalisation, and channel sequencing as the factors that drive better returns.

Regulation & Legislation

May 8, 2026

Turkey Tightens Illegal Gambling Crackdown As Brand Rankings Shift

Turkey has expanded enforcement against illegal gambling, with nationwide investigations, payment sector arrests and tougher rules under review. At the same time, local brand rankings show Jojobet, Casibom and Marsbahis leading the market.

IAG Names 16 Gold Sponsors For The Industry Party At MGM COTAI

Events

May 8, 2026

IAG Names 16 Gold Sponsors For The Industry Party At MGM COTAI

Inside Asian Gaming has confirmed 16 Gold Sponsors for The Industry Party on 13 May 2026 at MGM COTAI during G2E Asia. The line-up spans gaming equipment, cash handling, analytics, logistics and testing, reinforcing the event’s role as a key networking fixture in Macau.

Interest In Colombia's iGaming Market Climbs 49.3% In One Week

B2B iGaming

May 6, 2026

Interest In Colombia's iGaming Market Climbs 49.3% In One Week

Blask data shows Colombia recorded the sharpest weekly rise in iGaming interest, up 49.3%. A court-ordered tax refund and high-value lottery activity appear to have lifted market attention.

Cross-Selling Live Casino Players Into Slots Cut ARPU

B2B iGaming

May 5, 2026

Cross-Selling Live Casino Players Into Slots Cut ARPU

A cross-vertical campaign targeting live-only players delivered a 4% slot conversion rate, below the 10% to 12% target. More importantly, most converted players reduced live activity, shifted to smaller deposits, and generated lower GGR per user.