Longs

In-depth articles and comprehensive news coverage

June 26, 2026

How Influencer Marketing Fuels iGaming Growth

Influencer marketing is helping iGaming brands enter new regions faster by using trusted local voices. Insights shared by NGM Game CMO Mike Weitzman show why audience relevance, authenticity and long term partnerships now matter more than raw reach.

Top Prediction Markets Ranked Across Five English-Speaking Markets

Business

June 26, 2026

Top Prediction Markets Ranked Across Five English-Speaking Markets

Blask data ranks Polymarket as the clear leader in the US, Canada, the UK, Australia, and Ireland by Brand's Accumulated Power. Kalshi holds a strong second place in every market, while all other brands remain far behind.

IAG Names 100 Judges For 2026 IAG Academy IR Awards

Events

June 25, 2026

IAG Names 100 Judges For 2026 IAG Academy IR Awards

Inside Asian Gaming has confirmed the full 100-member judging panel for the 2026 IAG Academy IR Awards in Manila. The awards will run on 15 September during IAG EXPO, with 26 categories and a Hall of Fame induction ceremony.

Gamification Platforms Shaping iGaming Projects In 2026

B2B iGaming

June 24, 2026

Gamification Platforms Shaping iGaming Projects In 2026

A new market snapshot highlights eight gamification suppliers active in iGaming, from jackpots and missions to reactivation tools and reward shops. For operators, the list shows how engagement systems are moving beyond simple bonuses towards segmented, measurable player journeys.

Hidden Segmentation Errors That Weaken Retention

B2B iGaming

June 24, 2026

Hidden Segmentation Errors That Weaken Retention

Many products still segment users with only deposits, GEO, VIP status and activity. Better retention comes from behavioural segmentation, which helps operators improve bonus efficiency without raising spend.

Pixmove Games Examines Nostalgia In iGaming Development

B2B iGaming

June 23, 2026

Pixmove Games Examines Nostalgia In iGaming Development

Pixmove Games has highlighted how nostalgia is shaping game development, with retro-inspired mechanics and visual styles gaining traction across multiple markets. The studio pointed to its Cash Farming release as proof that familiar aesthetics and recognisable gameplay loops can attract organic attention and cross-border appeal.

How Gamification Lifts LTV And Cuts Churn In iGaming

B2B iGaming

June 21, 2026

How Gamification Lifts LTV And Cuts Churn In iGaming

Gamification adds progression, rewards and identity to the player journey, turning short bonus-led visits into longer engagement cycles. Features such as missions, coins, loyalty tiers and leaderboards can lift retention, improve re-deposit rates and reduce churn.

Gamified Language Apps Draw Comparisons With Soft Gambling

B2B iGaming

June 19, 2026

Gamified Language Apps Draw Comparisons With Soft Gambling

A Russian-language discussion has drawn parallels between gamified language learning and soft gambling, pointing to loot box style rewards, streaks and league competition. For iGaming businesses, the debate matters because it shows how reward design can shape user behaviour well beyond casino products.

Casino

June 18, 2026

Dragon Money Turns World Cup Streams Into Brand Media

Dragon Money has launched free World Cup match streams with commentators, branded graphics and casino-linked content. The project expands audience reach, builds loyalty and gives the brand a media service that sits beyond direct acquisition.

FuryFinders Disputes Agency Model Funds After Failed Affiliate Tests

B2B iGaming

June 17, 2026

FuryFinders Disputes Agency Model Funds After Failed Affiliate Tests

FuryFinders says an affiliate buying team led by Ilgam Shakirov failed to deliver agreed campaign activity after a €10,000 prepayment. The case highlights how agency model deals shift financial risk to advertisers when reporting and execution fall short.

High-RTP Category Lifted New Player Turnover by 8%

B2B iGaming

June 16, 2026

High-RTP Category Lifted New Player Turnover by 8%

An A/B test found that moving high-RTP slots to the top of the homepage increased average turnover per new player by 8%. The same test also showed next-day retention running 2 to 3% higher in the test cohort.

Prediction Markets Face Betting Rules Worldwide

Regulation & Legislation

June 16, 2026

Prediction Markets Face Betting Rules Worldwide

Regulators across Europe, Australia, Brazil and the US are treating prediction markets more like betting than finance. The shift raises licence requirements, enforcement risks and new compliance pressure for platforms operating across borders.

Asian iGaming, Football And Match-Fixing: Key Facts

Sports Betting

June 13, 2026

Asian iGaming, Football And Match-Fixing: Key Facts

A new summary of Brett Forrest’s The Big Fix highlights the scale of Asian football betting and the dominance of shadow markets. The figures show why live betting, agent networks and handicap markets remain central to integrity risks and commercial opportunity.

Why Clear Feature Goals Matter In Product Management

B2B iGaming

June 13, 2026

Why Clear Feature Goals Matter In Product Management

A product management post from igamingceo highlights why every feature needs a clear goal, a measurement method and follow-up analysis. The lesson is simple: product teams should build for metrics and business outcomes, not for feature volume.

World Cup 2026 Signals Major Betting Growth In The Americas

Sports Betting

June 11, 2026

World Cup 2026 Signals Major Betting Growth In The Americas

World Cup 2026 is set to expand betting volume through 104 matches, wider market participation and stronger live activity. The biggest upside sits in the US and Latin America, where first-time bettors and multi-platform play could lift both turnover and retention.

French Regulator Sees Stronger Gambling Oversight After Five Years

Regulation & Legislation

June 10, 2026

French Regulator Sees Stronger Gambling Oversight After Five Years

Outgoing ANJ President Isabelle Falque-Pierrotin says France's gambling environment has improved during her five-year tenure. Her comments arrive as the regulator prepares for higher World Cup activity, tighter advertising checks and rising illegal market risks.

Esports Sponsorship Lifts Betting Interest Across Key Markets

Sports Betting

June 10, 2026

Esports Sponsorship Lifts Betting Interest Across Key Markets

Blask’s review of StarLadder Budapest 2025 shows strong non-branded demand for esports betting, reaching 58.16% in Brazil and 49.19% in the Philippines. The data points to a clear gap between team sponsorship visibility and direct bookmaker recall.

IAG Opens Registration For 2026 IAG EXPO In Manila

Events

June 10, 2026

IAG Opens Registration For 2026 IAG EXPO In Manila

Inside Asian Gaming has opened registration for the 2026 IAG EXPO, set for 14 to 17 September at Newport World Resorts in Manila. The event expands to six core programmes and introduces IAG EXPO Bridge, a new networking platform for delegates, exhibitors and media.

IAG Sets Grand Lisboa Palace for Macau After Dark 36

Events

June 9, 2026

IAG Sets Grand Lisboa Palace for Macau After Dark 36

Inside Asian Gaming will host Macau After Dark 36 at The Garden House, Grand Lisboa Palace Resort Macau, on 7 July 2026. The event brings invited industry leaders together in Cotai for a networking evening at a venue making its MAD debut.

IAG Opens Public Call for 2026 Academy IR Awards

Events

June 8, 2026

IAG Opens Public Call for 2026 Academy IR Awards

Inside Asian Gaming has opened nominations for the 2026 IAG Academy IR Awards, with submissions running until 14 August. The programme expands to 26 categories and adds a new online gaming division, reflecting tighter links between digital and land-based operations.