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In-depth articles and comprehensive news coverage

August 4, 2026

Progress Bar Test Lifted Reg2Dep In New Player Deposit Flow

A partner case shared by igamingceo showed that adding a progress bar to a five-step registration and first deposit flow increased Reg2Dep to 27% from 24% in the control group. Drop-off at steps three and four also fell sharply, showing how clearer journey design can improve first-time conversion.

How Gambling Preferences Shift With Age In Britain

B2B iGaming

August 4, 2026

How Gambling Preferences Shift With Age In Britain

New British data shows gambling participation does not fall steadily with age, but product choice changes sharply across life stages. Younger adults favour online casino and slots, while lottery draws dominate among older groups and game repertoires narrow over time.

Key iGaming SEO Conferences In The Second Half Of 2026

Events

August 2, 2026

Key iGaming SEO Conferences In The Second Half Of 2026

A fresh run of SEO events is set to shape how iGaming teams approach search, AI and affiliate growth in late 2026. The calendar spans Kyiv, Minsk, Warsaw, London, Sofia and Chiang Mai, with formats ranging from private meetups to large technical conferences.

Six Product Lessons From Better Competitor Research

B2B iGaming

August 1, 2026

Six Product Lessons From Better Competitor Research

Competitor research delivers value when it starts with a clear objective and ends with product decisions. The strongest teams compare direct rivals with industry leaders, document findings properly, and analyse post-deposit journeys rather than surface pages alone.

Inside Asian Gaming Unveils IAG EXPO Bridge Before 2026 Show

Events

July 31, 2026

Inside Asian Gaming Unveils IAG EXPO Bridge Before 2026 Show

Inside Asian Gaming has launched IAG EXPO Bridge ahead of its September 2026 event in Manila. The in-house platform combines registration, badge management and networking tools to help participants turn meetings into direct commercial follow-up.

B2B iGaming

July 30, 2026

Why CPA Struggled To Last In iGaming

CPA once promised faster cash flow for affiliates, but fraud, rising traffic costs and tougher validation rules weakened the model. The result was a market shaped by tighter controls, higher acquisition risk and growing mistrust between brands and partners.

Mexico Betting Market Gains Pace After World Cup 2026

Sports Betting

July 30, 2026

Mexico Betting Market Gains Pace After World Cup 2026

Mexico's regulated betting market saw sharp growth during World Cup 2026, with operators reporting stronger acquisition and higher wagering volumes. The market also faces pressure from offshore competition, enforcement action against casino sites, and fresh scrutiny over digital advertising abuse.

Game Providers Directory Highlights Portfolio Depth And Deal Models

B2B iGaming

July 29, 2026

Game Providers Directory Highlights Portfolio Depth And Deal Models

A newly shared directory lists 26 game providers, their portfolio sizes and commercial terms. The data gives operators and aggregators a quick view of content breadth, contact routes and revenue models across slot, live casino and hybrid studios.

BRAZINO777 Reviews Its First World Cup After Sportsbook Relaunch

B2B iGaming

July 29, 2026

BRAZINO777 Reviews Its First World Cup After Sportsbook Relaunch

BRAZINO777 has shared operational lessons from its first major tournament after relaunching its sportsbook. The data highlights narrow pre-match traffic peaks, strong home-team bias in staking, and the growing importance of deep betting markets during headline fixtures.

2026 IAG Academy IR Awards Nominations Close On 5 August

Events

July 29, 2026

2026 IAG Academy IR Awards Nominations Close On 5 August

Inside Asian Gaming has issued a final call for nominations for the 2026 IAG Academy IR Awards. The programme spans 26 categories across five divisions, with nominations closing at midnight Macau and Manila time on 5 August 2026.

World Cup Campaign Lifted Average Deposits by Up to 14%

B2B iGaming

July 28, 2026

World Cup Campaign Lifted Average Deposits by Up to 14%

A World Cup themed campaign delivered 39% engagement and raised average deposits in both VIP and non VIP segments. The promotion also exposed friction around cashback rules, support load and qualification thresholds.

Affiliate Traffic in Gambling Is Shifting Fast

B2B iGaming

July 28, 2026

Affiliate Traffic in Gambling Is Shifting Fast

Blask co-founder Dmitriy Belianin says gambling acquisition has moved into a harsher phase, with black-hat PPC effectively finished and Facebook now leading offshore performance scale. He argues operators that rely only on rented traffic face greater volatility, while brand investment offers more durable growth.

Illegal Operators Take 77% Of Africa’s Online Gambling GGR

B2B iGaming

July 27, 2026

Illegal Operators Take 77% Of Africa’s Online Gambling GGR

GCI estimates Africa’s online gambling market will reach $23 billion in 2025, with 77% of GGR linked to illegal operators. The report also tracks 4,129 illegal sites targeting African players and puts annual tax leakage at about $3.55 billion.

Bet Turnover: Six Insights For Better iGaming Analysis

B2B iGaming

July 25, 2026

Bet Turnover: Six Insights For Better iGaming Analysis

Bet turnover remains one of the clearest daily signals of product health in iGaming. Its value improves when operators assess it alongside RTP, player anomalies, vertical performance and average turnover per active user.

Inside Asian Gaming Releases Macau After Dark Highlights Video

Events

July 24, 2026

Inside Asian Gaming Releases Macau After Dark Highlights Video

Inside Asian Gaming has published the official highlights video for Macau After Dark 36, staged at Grand Lisboa Palace Resort Macau on 7 July. The event drew about 150 industry representatives and the series will continue in Manila on 14 September.

B2B iGaming

July 23, 2026

iGaming SEO In 2026: Brand Demand, Localisation And Control

SEO remains a core acquisition channel in iGaming, with monobrand sites, monoslot projects and compact site builds delivering the strongest results. New analysis from 01.tech and G GATE MEDIA shows that localisation, controlled link building and strong brand ecosystems now matter more than generic scale.

1spin4win Says Story-Led Slots Retain Players For 360 Days

B2B iGaming

July 22, 2026

1spin4win Says Story-Led Slots Retain Players For 360 Days

1spin4win reports that its Japanese-themed slot series sustained player retention for up to 360 days, while Tiger’s Steps delivered a 51% rise in betting volume against a portfolio comparator. The case challenges the view that narrative-heavy slots fade after launch and points to stronger long-term value for operators.

Why Operators Ignore VIP Player Churn Analysis

B2B iGaming

July 20, 2026

Why Operators Ignore VIP Player Churn Analysis

A single lost VIP can remove up to €500,000 in lifetime value, yet many operators record the churn and move on. A structured post-mortem can reveal warning signs, team gaps and repeatable retention failures.

Danilo Dyachenko Exits DEVILS CBDO Role After Four Years

Business

July 19, 2026

Danilo Dyachenko Exits DEVILS CBDO Role After Four Years

Danilo Dyachenko has left his CBDO role at DEVILS after more than four years with the iGaming holding. DEVILS has appointed Artur as the new CBDO, signalling a planned leadership transition inside its business development structure.

Six Dashboards Every iGaming Product Manager Should Track

B2B iGaming

July 18, 2026

Six Dashboards Every iGaming Product Manager Should Track

A strong product function in iGaming relies on six core dashboards: overall performance, payments, new traffic, games, retention and bonuses. Together, they show where revenue leaks begin, how players convert and which operational fixes can lift margin.