📞 Younger adults drive helpline shift

Nearly half of contacts to the US National Gambling Helpline now come from 18–34-year-olds, according to the NCPG’s 2025 report, as cited by iGaming Business. The data also points to a more diverse mix of callers seeking support. 📊 For the industry, that is a clear signal: safer gambling tools and support journeys must reflect younger and broader audiences. Operators, suppliers and policymakers will be watching what this means for prevention, education and early intervention. 🎯🤝