📺 World Cup streaming puts bookmakers in focus

The World Cup is emerging as a major opportunity for European bookmakers, with a global audience expected to top one billion and strong betting interest across the region ⚽📈 Some operators are weighing live streaming plans, despite awkward kick-off times. That strategy is already drawing scrutiny. Tipico’s reported plans prompted broadcaster concern in Germany, while UK politicians questioned Stats Perform’s FIFA streaming deal, according to SBC News. For iGaming, the message is clear: high-profile content can drive engagement, but it also brings sharper regulatory and political attention 👀