⚽ World Cup keeps lifting LatAm iGaming

Blask says World Cup cycles do more than create short-term spikes in Latin America’s iGaming market. They raise the baseline player pool over time 📈 In Brazil, average APS rose from 212K in June 2018 to 5.6M in November 2022 — around 26x. APS measures the potential number of players a brand can attract in a market. The key driver is football interest, not necessarily national team success 🌍 Peru’s APS jumped 41.1% during the 2022 tournament despite not qualifying, while Colombia fell 14.1% without its team after a 35.1% rise in 2018. Blask also highlights Betano’s strong demand share across the region, led by Brazil and Chile 🏆 Source: Blask report via Highroller Telegram.