⚽ Why flexibility could define World Cup betting

Ahead of the FIFA World Cup, Digitain’s Chief Product Officer Edmond Ghulyan told SBC News that sportsbook flexibility will be key to handling fast-moving demand, market shifts and player expectations ⚽📈. The focus is on adaptable product tools that help operators respond in real time. Why does that matter? During major tournaments, betting volumes spike and audiences broaden 🌍. Platforms that can personalise offers, manage risk and scale smoothly are better placed to capture growth and keep players engaged, according to SBC News 🤝.