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👑 VIP Programmes Put Retention in Focus
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A new industry snapshot compares VIP programmes across eight online casino brands, including Roobet, 888, PlayOJO and Jackpot City 👀 It highlights how operators position status, perks and early-stage value for players with registration but zero deposits. The logic is familiar: a small share of players can drive a large share of GGR 📊 For B2B teams, that makes VIP design a retention tool, not just a rewards layer — and a clear reminder that personalisation and lifecycle strategy matter from day one 🎯 🌐 Source: iGaming CEO Telegram