🇫🇮 Veikkaus sale debate points to €4.5bn value

Finland’s Veikkaus is back in focus after multiple private firms reportedly showed interest in acquiring parts of the state-backed operator, according to comments from Jari Vähänen reported by Yle. The debate has pushed a potential valuation of up to €4.5bn into the spotlight. 💶🇫🇮 Why it matters: any move around Veikkaus would be a major signal for Finland’s gambling market as it weighs reform and competition. For B2B suppliers, the key question is whether structural change could open new routes to market in one of the Nordics’ most closely watched jurisdictions. 👀