🇬🇧 UKGC pushes back on risk check claims

The UK Gambling Commission says financial risk checks have been widely misrepresented, with executive director Tim Miller rejecting comparisons that overstate how intrusive the process would be. The comments, reported by NEXT.io, come as affordability and frictionless checks remain a major debate in the UK market. 🇬🇧📊 Why it matters: risk checks sit at the centre of player protection and market sustainability. For operators, the real question is how regulation can reduce harm without adding unnecessary friction to the customer journey. 🎯🔍 Source: NEXT.io