🇬🇧 UK affordability checks hit crunch week

The UK’s proposed financial risk checks face a decisive week as pressure builds from across the gambling industry. Critics warn the measures could push some players towards unregulated operators, while supporters argue they are needed to strengthen consumer protection. ⚖️ For the wider sector, the key issue is balance: safer play without adding enough friction to drive channel shift. The outcome matters well beyond Britain, as other regulated markets watch closely for signals on how affordability rules can work in practice. 📊🛡️ Source: industry reporting, 5 May 2026.