🇦🇪 UAE bookmaker launches first World Cup push

Play971, described by iGaming Today as the UAE’s only betting operator, has launched its first campaign tied to the 2026 FIFA World Cup ⚽🇦🇪 The operator says fans in the Emirates can now bet on international football via a licensed, UAE-based platform. The bigger story is regulation. Media reports note that the law enabling commercial gambling has still not been publicly released, although the GCGRA references Federal Decree-Law No. 30 of 2022. For B2B suppliers, that makes the UAE a high-interest but still closely watched market 👀📈 Source: iGaming Today.