💎 TikTok Shop diamond auctions mimic betting

Live diamond auctions on TikTok Shop are drawing attention for using mechanics that feel close to gambling, according to Rolling Stone. Bids can start at $1, and last-second offers extend the timer ⏱️— a format that can push impulsive buying, especially for lab-grown stones typically priced at $100–$500. Rolling Stone reports some users bought dozens of stones in a month, while others won auctions by accident 😮 For iGaming, it is another sign that gamified urgency is spreading well beyond betting 🎯 and raising fresh questions about consumer protection in live commerce. 🌐 Source: Rolling Stone