📱 TikTok Brazil and Lotep Open Ad Rules Talks

Lotep, Paraíba’s state lottery and betting regulator, has opened talks with TikTok Brazil on gambling regulation and digital advertising. The focus is clear: aligning platform practices with state and federal rules, while promoting safer and more transparent user experiences. 📱🇧🇷 The move reflects Brazil’s wider push to tighten oversight of betting ads and online operations after recent regulatory changes. For operators, it is another sign that platform compliance and responsible marketing are becoming strategic priorities, not box-ticking exercises. ⚖️📢 Source: SBC Noticias.