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🇿🇦 Sun International targets online share surge

🇿🇦 Sun International targets online share surge
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Sun International wants to double its online market share in South Africa, with CEO Ulrik Bengtsson telling iGaming Business the plan rests on product upgrades and a stronger C-suite. 📈 The move signals a sharper digital push from one of the market’s biggest land-based names. Why it matters: South Africa’s online betting space is getting more competitive, and stronger products plus experienced leadership can quickly shift share. 🎯 For B2B suppliers, that points to rising demand for scalable platforms, sharper UX and localised content. Source: iGaming Business.