🤖 Sportingbet spotlights AI push in Brazil

Sportingbet has shared fresh detail on SportingBOT, its AI tool designed to improve the player experience in Brazil’s fast-moving betting market. The update came via comments from Natalia Artacho, reported by SBC Noticias. 🇧🇷🤖 Why it matters: as Brazil’s regulated market takes shape, operators are using AI to sharpen support, personalisation and engagement. That creates new competitive pressure across iGaming — but also raises the bar on transparency and responsible use. 📈 🌐 Source: SBC Noticias