🎯 Promo lifts activity, but margin takes the hit

Player activity rose 18% and turnover climbed 22% after a promo tied to a top match, yet the week still became the quarter’s weakest. 📉 Margin fell from 7% to 4%, suggesting the campaign attracted arbitrage bettors rather than valuable long-term players. The lesson for operators is clear: headline growth can mislead if player quality is missing. 📊 Looking beyond registrations and turnover to acquisition cost, retention and betting behaviour is what protects sportsbook profitability. Source: R2B.News Telegram. 🌐 Source: R2B.News Telegram