🎟️ Prize Draws Step Into the Mainstream

Prize draws are moving from the fringe into the mainstream in the UK, driven by social-first marketing and rising consumer engagement. iGaming Business reports that the model is creating fresh growth opportunities for traditional operators 🎯📈 The key question is regulation. Prize draws currently sit outside full gambling rules, but that gap may not last as the market scales. For suppliers and operators, that means opportunity today — and a clear need to prepare for closer scrutiny tomorrow 🧩🇬🇧