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📺 Polymarket adds live sports streams in the US
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Polymarket has launched live sports streaming for US users through a deal with Genius Sports, letting fans watch matches and trade related event contracts in one place. The agreement includes exclusive streaming rights for Italy’s Serie A and other official competitions, plus league branding rights ⚽📈 Genius will also supply the same official data used by leagues for market settlement, while integrity monitoring will give sports bodies visibility into trading activity in real time 🔍🤝 For the wider industry, this shows how data, content and compliance are converging across sports, betting-adjacent products and fan engagement. 🌐 Source: Genius Sports