📩 Optimove adds ready-made bets to player messages

Odditt has partnered with Optimove to let iGaming operators embed personalised bets and accumulators directly into player messaging. Optimove’s AI decides who gets what message, when and on which channel, while Odditt supplies story-led betting selections tied to a player’s teams, leagues and interests. 📊🎯 For operators, that could make CRM campaigns more relevant and easier to act on in one click. The bigger signal: betting content is becoming more dynamic inside retention tools, not just on sportsbook front ends. 📱⚡ Source: PR Newswire. 🌐 Source: PR Newswire