📊 Operators pay for data they never use

Many iGaming operators collect 100+ player data points but act on only a handful, while still spending €10,000–€20,000 a month on data infrastructure. According to Viktor Andriychuk, transactional metrics dominate because their link to revenue is obvious, while behavioural signals remain largely untapped. 📉💾 That gap matters. Signals like game-switching, withdrawal-page time or device changes can power smarter recommendations, retention and safer play if turned into triggers. For the industry, the question is no longer whether the data exists, but who will use it first. 🎯🤖 🌐 Source: R2B.News Telegram