🔍 New UK Code for Prize Draw Industry!

The UK Government has launched a voluntary code to address rising participation in the £1bn prize draw industry. This sector, akin to gambling, has faced little regulation despite its broad reach. According to the Department for Digital, Culture, Media & Sport, a staggering 88% of prize draw participants are also involved in gambling or lotteries. The new code aims to bolster consumer protection and tighten oversight, ensuring a safer environment as the sector continues to expand. 🎲