📺 Mr Vegas doubles down on TV visibility

Mr Vegas has extended its Big Brother UK sponsorship, reinforcing TV as a key brand-building channel despite the industry’s heavy focus on social media. Marco Trucco, CMO of Immense Group, told iGaming Expert the deal helps Mr Vegas stand out from a crowded field of white-label casino brands. 📺🎯 With Big Brother back on screens for the next eight weeks, the partnership gives Mr Vegas a high-visibility platform alongside its football and darts activations. For UK operators, the message is clear: mass-audience TV still matters when the goal is tier-one brand status. 📈 🌐 Source: iGaming Expert