🤖 ML recommendations lift casino GGR by 14%

An operator with around 615,000 monthly active users in the CIS reported a 14% rise in total casino GGR after replacing manual game selection in its “Recommended for you” lobby block with MICo’s machine-learning recommendations. The uplift was achieved within just four weeks 📈🎰 Why it matters: this suggests personalisation can unlock meaningful revenue growth without relying on new player acquisition. For B2B operators, it is another sign that smarter content discovery may be one of the fastest levers for platform performance 🤖📊 Source: igamingceo Telegram. 🌐 Source: igamingceo Telegram