⚖️ Marketing rules risk tilting the playing field

Licensed operators across Europe face a growing marketing squeeze as black-market pressure rises and tax burdens increase. Speakers ahead of SBC Summit Lisbon warned that when self-regulation clashes with platform algorithms, compliant brands can lose visibility ⚠️📉 The bigger issue? Unlicensed operators may still use ad formats banned for licensed rivals, sometimes on the same platforms. That creates a structural imbalance with real commercial impact — and raises a key question for regulators and platforms alike: how can enforcement be applied fairly across the ecosystem? 🎯🌍 🌐 Source: iGaming Expert