📈 Market-making opens a new lane for sportsbooks

Sportsbooks are exploring market-making as prediction-led wagering gains traction, according to iGaming Business. The model could help operators improve liquidity, sharpen pricing and keep betting markets active ⚙️📊 Why it matters: stronger liquidity can mean a smoother bettor experience and more resilient markets. The challenge will be balancing trading expertise, compliance and risk controls as operators test where sportsbook and prediction-market models overlap 🎯