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🤖 Legacy VIP tools raise silent churn risk
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A new survey highlighted by iGaming Business warns that overreliance on legacy VIP systems could trigger ‘silent churn’ — when valuable players disengage without obvious signals. The message is clear: VIP operations remain deeply human, but outdated workflows can limit timely, personalised service 📉 As report co-author Viktoriia Grygorenko, CEO at The Playa, put it, “VIP operations are the most human function in iGaming.” For operators, that makes modern tooling an efficiency play, not a replacement for relationship-building 🤝📊 🌐 Source: iGaming Business