🌍 Kenya expands African gaming ties

Kenya is strengthening cross-border cooperation to lift channelisation rates, after the African iGaming Alliance and the Association of Gaming Operators of Kenya signed an MoU. 🤝 The aim is clear: steer more players towards licensed operators and build a more connected African market. For the industry, this matters because higher channelisation can support safer play, stronger tax capture and clearer rules for operators. 📈🌐 It also signals that African markets are moving towards collaboration, not fragmentation. Source: iGaming Expert. 🌐 Source: iGaming Expert