🤖 Kambi rebrands around AI and bet builders

Kambi has unveiled a new brand identity and strategy built around AI and data, aiming to define its next phase in sports betting 🚀 The move also reflects the rising popularity of bet builders, now a key engagement tool for operators and players alike 📊 Why it matters: suppliers are no longer selling odds alone—they are selling smarter personalisation and faster product innovation 🤝 For operators, that raises the bar on differentiation in an increasingly AI-driven market. Source: SBC News. 🌐 Source: SBC News