🇮🇹 Italy betting grows, but friction remains

Italy’s betting market is showing solid momentum under its new regulatory regime, introduced in November 2025. SBC News reports forecasts of an extra €807m in tax for 2026, while Lottomatica posted €1.2bn in H1 earnings 📈🇮🇹 But key tensions remain. Football still drives betting demand, yet direct commercial deals between bookmakers and clubs are banned, pushing brands towards workaround formats like infotainment ⚽ The bigger question for the sector: can growth continue if sponsorship limits and reputation risks keep the sport at arm’s length? 🤔 🌐 Source: SBC News