📉 iKon flags Moloco disruption impact

iKon says Moloco’s recent disruption has jolted performance marketers, with some teams seeing traffic stop entirely. In comments reported by reg2bet Telegram, the agency said it had advised clients to diversify acquisition channels after spotting unusual “storms” around three months ago. ⚠️📊 The timing matters. iKon noted Moloco has become a major refuge for teams shifting from Meta, so any instability quickly ripples across the market. It also cited GameDev peers reporting Moloco auction prices were down by more than 25% this morning, suggesting alternative platforms such as Unity Ads, Bigo and Kayzen could soon become more expensive. 🔄💡 Source: reg2bet Telegram, citing iKon.