📉 iGaming SEO shifts from Google-first growth

H1 2026 shows a clear split in iGaming SEO: some affiliate groups returned to profit, while others stayed loss-making and blamed restructuring. The bigger pattern is strategic 🌍—major players are cutting reliance on Google and building new engines for growth, from paid acquisition to sports media and data products 📊. What it means for the industry: the classic SEO affiliate model is evolving fast. Better Collective is leaning further into diversified sports media, Catena Media is repositioning towards tech infrastructure, and Grandstand says around two-thirds of revenue now comes from outside SEO 🚀. Source: R2B.News. 🌐 Source: R2B.News