📊 iGaming Growth Shifts to Player Retention

The easy-growth phase in iGaming is ending. MICo says the next battleground is retention, not just acquisition, as online’s share of total GGR is projected to rise only from 25% to 28% by 2030, citing UNLV and KPMG. 📉 That means operators will compete harder for the same players, while acquisition costs keep climbing. The opportunity? Turning richer player data into faster decisions with AI and ML — from spotting high-value users early to sharper personalisation and predictive retention. 🤖🎯 Source: MICo trend report via reg2bet Telegram.