📈 How market makers power prediction markets

Prediction markets are leaning on market makers to price event contracts quickly and keep trading liquid, helping them compete more directly with traditional sportsbooks. 📊 In simple terms, market makers help ensure there is always a price to buy or sell, making these platforms smoother for users. Why does that matter for iGaming? As prediction markets sharpen pricing and speed, they could attract more sports-adjacent audiences and push operators to rethink product innovation. ⚡️🤝 Source: iGaming Business. 🌐 Source: iGaming Business