⚽ FIFA blocks betting ads at 2026 World Cup

FIFA has banned gambling advertising at the 2026 World Cup, with no betting banners or logos allowed in stadiums beyond official partners. Yet forecasts still point to $3–4bn in betting activity around the tournament, according to Highroller Channel via Telegram. 📊 What changes is the route to market, not demand. Traffic is expected to shift towards influencers and athlete-led campaigns, with brands like Stake and WE88 already signing football names ahead of kick-off. 🤝📱 For operators, the message is clear: visibility will move off-pitch and into creator ecosystems. ⚡