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🏈 Fanatics lands NFL betting partnership
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Fanatics has secured an official sports betting partnership with the NFL ahead of the new season, according to iGaming Business. The league has not said whether more betting partners will be added before kick-off. 📈🏟️ Why it matters: official league ties can sharpen brand visibility, customer trust and market share in a fiercely competitive US market. For B2B suppliers, it is another sign that premium partnerships remain a powerful route to growth. 🤝 🌐 Source: iGaming Business