📈 Facebook scale-up cuts player CAC by 38%

Phoenix365 says a brand in Argentina scaled Facebook acquisition from 828 to more than 48,000 FTDs a month in 60 days, while CAC fell from $22.3 to $13.9. Repeat deposits held at 1.7–2.0 per player, and 82% of ad spend was recovered through deposits within 14 days. 🚀📊 Why it matters: scaling usually pushes auction costs up and weakens cohort quality. Here, the funnel reportedly held steady at peak volume, suggesting payments, fraud controls and retention flows can protect performance even during aggressive growth. 💳🛡️ 🌐 Source: Phoenix365