⚽ Everton leads shirt sponsor shift

Everton has become the first Premier League club to secure a non-betting front-of-shirt sponsor ahead of the 2026/27 ban, signing CMC Markets, according to SBC News. 📊 Stake will still appear on the sleeve and training kit, as those deals remain allowed under the new rules. The bigger signal? Clubs may now look to betting-adjacent sectors such as spread betting, prediction markets and crypto trading to replace lost inventory. 🔍 For the wider gaming industry, this is a clear reminder that regulation reshapes visibility — but not necessarily commercial demand. 💼