⚽ EPL shirt ban reshapes betting marketing

The Premier League’s front-of-shirt betting sponsorship ban is changing where operators place their marketing budgets. With an estimated global audience of around two billion annually, the EPL still offers huge international reach 🌍, while the EFL keeps broader sponsorship access for UK-focused campaigns 🇬🇧. For betting marketers, the split is now clearer: global customer acquisition points to the Premier League, while domestic growth may offer better value in the EFL 💡. A wider UK ban on unlicensed betting sponsors could tighten the market further, making channel strategy even more important 📊.