📊 Data reshapes player props and live betting

Flutter’s Malachy Rooney says trading rooms are adapting as richer data transforms stats betting and player props, while AI helps operators price more games and lower leagues at speed ⚽📈 For the wider iGaming market, that points to broader live betting menus and faster market expansion without losing pricing depth 🤖 Why it matters: better data can unlock new betting products, but operators still need sharp risk controls and trading expertise. Source: iGaming Expert. 🌐 Source: iGaming Expert