📺 CTV slows as mobile app bot traffic climbs

RichAds says connected TV growth has slowed from 15% to 8.4% year-on-year, while bot traffic in mobile apps has reached 41% 📉🤖. The takeaway is clear: buying “premium” video inventory without proper verification is getting riskier. The report also points to steadier, data-backed growth at YouTube and Meta, while TikTok estimates remain too wide to trust 📊. For iGaming marketers, that means sharper media validation, stronger fraud checks, and more scrutiny on where ad spend really lands 🎯. 🌐 Source: RichAds