📣 Betting marketers face a World Cup squeeze

The World Cup has delivered huge audiences, with 7.7 million viewers on ITV in the UK and 7.1 million in the US for the opening match, according to the source article. With an estimated five billion expected to watch across the tournament, the marketing upside for bookmakers is obvious ⚽📊 But the pressure is rising from every angle. Social responsibility concerns, debate over black-market gambling ads on social media, and growing competition from prediction markets are reshaping how betting brands can promote themselves 🌍📉 What it means: reach is expanding, but compliant, differentiated marketing is becoming much harder.