🤖 Betsson puts AI to work on World Cup localisation

Betsson says AI helped scale localisation during the World Cup, with Brand and Creative Director Adam Brimmer describing it as a tool, not a threat. The focus: adapting content for different markets without losing nuance at tournament speed 🌍⚽ Why it matters for iGaming: major events test how fast operators can personalise at scale. If AI can support local relevance while keeping quality high, it could sharpen engagement and efficiency across regulated markets 📈 Source: Example News.