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⚽ Bet Builders still shape football betting
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Bet Builders remain a core sportsbook product as football betting evolves, with Flutter’s Malachy Rooney highlighting their resilience after a high-engagement World Cup. ⚽📊 The key takeaway: players still respond to flexible, engaging bet formats. The next phase is product refinement, especially around winnability and user experience. For B2B operators, that means balancing entertainment with smarter pricing and sustainable margins. 🎯 Source: iGaming Expert 🌐 Source: iGaming Expert