⚽ Bet Builders enter their next phase

Flutter says Bet Builders remain a sportsbook mainstay after a high-intensity World Cup, but the format still has room to evolve. In comments reported by iGaming Expert, the focus is shifting towards better player winnability and smarter football pricing. 📊⚽ Why it matters: Bet Builders keep engagement high, yet operators now face pressure to balance margin with a fairer customer experience. That could shape product design ahead of the new football season. 🎯 🌐 Source: iGaming Expert