📉 €1.92m lost to churn, not weak traffic

A retention-focused analysis argues operators may be blaming traffic for a churn problem instead. Spending €2m to acquire 10,000 players at a €200 CPA, then retaining just 400 by day 90, means €1.92m was spent on players no longer active. 📊 The deeper issue? Late welcome messaging, bonus spend on players who would have returned anyway, and a mobile payment acceptance rate of just 78% 💳. For operators, the takeaway is clear: fixing retention and payments could unlock more value than simply buying more traffic. 🎯 Source: R2B.News Telegram. 🌐 Source: R2B.News Telegram