Longs

In-depth articles and comprehensive news coverage

September 20, 2026

Key Side Events Set The Pace For SBC Lisbon 2026

A packed calendar of networking, awards and invite-only dinners will run alongside SBC Lisbon from 28 September to 1 October. The schedule highlights how business at major iGaming conferences now happens across specialist side events as much as on the main show floor.

What Gives Online Casinos Real Value for Players

B2B iGaming

September 19, 2026

What Gives Online Casinos Real Value for Players

A player-first view of casino product design shows that speed, familiarity, trust and control drive engagement more than cluttered interfaces or heavy promotion. The findings draw on player interviews, VIP manager feedback and support interactions.

Brazil iGaming Rankings Highlight Tighter Rules And Growth

B2B iGaming

September 16, 2026

Brazil iGaming Rankings Highlight Tighter Rules And Growth

Brazil's licensed iGaming market expanded in the first half of 2026, even as advertising, payments and player eligibility rules became stricter. TV remains the main awareness channel, while affiliates and localised content are gaining importance as competition intensifies.

Galaxy Macau Retains Top Asia IR Honour at 2026 IAG Awards

Events

September 16, 2026

Galaxy Macau Retains Top Asia IR Honour at 2026 IAG Awards

Galaxy Macau won Best Integrated Resort in Asia for a fourth straight year at the 2026 IAG Academy IR Awards in Manila. Ken Jolly of Light & Wonder was named Industry Legend, while Aristocrat, Marina Bay Sands and Walker Digital Table Systems also collected major honours.

RichAds Flags High-Upside Pre-Roll Video GEOs for 2026

B2B iGaming

September 16, 2026

RichAds Flags High-Upside Pre-Roll Video GEOs for 2026

RichAds data highlights the Philippines, Turkey, Colombia and Indonesia as pre-roll video markets where engagement currently outpaces CPM pricing. India also offers major scale for creative testing, while several Tier-1 markets carry higher costs with weaker click-through rates.

Gamification Lifted Weekly Turnover by 16% Without Bonuses

B2B iGaming

September 15, 2026

Gamification Lifted Weekly Turnover by 16% Without Bonuses

An MVP collection mechanic increased average weekly turnover per player by 16% in a targeted A/B test, without issuing extra bonuses. The trial showed that visible goals and progress tracking can raise engagement among established non-VIP depositors.

Argentina Tightens iGaming Rules As Marketing Shifts Online

B2B iGaming

September 11, 2026

Argentina Tightens iGaming Rules As Marketing Shifts Online

Argentina’s 2026 iGaming market is expanding under tighter provincial and national controls. Social media and football broadcasts remain the main acquisition channels, while operators face stricter advertising rules, local tax changes and stronger action against illegal supply.

IAG Pushes EXPO Bridge Ahead Of Manila Gathering

Events

September 10, 2026

IAG Pushes EXPO Bridge Ahead Of Manila Gathering

Inside Asian Gaming has urged 2026 IAG EXPO attendees to activate or register for IAG EXPO Bridge before next week’s Manila event. The in-house platform combines registration, digital profiles, QR badge networking and follow-up tools across the expo’s five core events.

IAG Unveils Full Programme for 2026 Academy Summit

Events

September 10, 2026

IAG Unveils Full Programme for 2026 Academy Summit

Inside Asian Gaming has released the full programme for the 2026 IAG Academy Summit in Manila on 15 and 16 September. The agenda spans regulation, emerging Asian markets, AI, player data, supplier innovation and integrated resort growth.

Regulation & Legislation

September 9, 2026

Turkey Tightens Illegal iGaming Controls as Brand Rankings Shift

Turkey's latest brand ranking put Jojobet, Pokerklas and Holiganbet at the top, while enforcement against illegal iGaming intensified across payments, advertising and infrastructure. Investigations cited transaction flows from $160,000 to $372 million, with AI now used to detect unlawful betting networks.

CiG iDEA Summit Confirms Sponsors for Manila Debut

Events

September 9, 2026

CiG iDEA Summit Confirms Sponsors for Manila Debut

Complete iGaming has named the official sponsors for the first CiG iDEA Summit at IAG EXPO on 14 September 2026 in Manila. The line-up spans venue, technology, compliance, payments support and legal advisory, reflecting the event’s focus on regulation and market growth in Asia-Pacific.

IAG Academy IR Awards Gala Dinner Sells Out Ahead Of Manila Event

Events

September 9, 2026

IAG Academy IR Awards Gala Dinner Sells Out Ahead Of Manila Event

The 2026 IAG Academy IR Awards Black Tie Gala Dinner has sold out ahead of its 15 September event at Newport World Resorts in Manila. A record 355 guests are set to attend, with a waiting list already in place.

Onboarding Mission Lifted Day-30 Return in New Player Test

B2B iGaming

September 7, 2026

Onboarding Mission Lifted Day-30 Return in New Player Test

An A/B test found that a mission tied to five unique slots and EUR100 turnover increased day-30 return from 11.1% to 13.1%. The result shows that deeper play, not simple game sampling, has the stronger link to reactivation.

VIP Players Prefer Simple, High-Value Gamification

B2B iGaming

September 5, 2026

VIP Players Prefer Simple, High-Value Gamification

Interviews with top-tier VIP players show clear preferences across iGaming gamification mechanics. Fortune wheels, tournaments and seasonal campaigns lead engagement, while missions, loot boxes and lotteries attract narrower interest.

Interview Tactics Raise Fresh Data Ethics Concerns in iGaming

B2B iGaming

September 3, 2026

Interview Tactics Raise Fresh Data Ethics Concerns in iGaming

A senior sportsbook specialist described ending an interview after being pressed for market figures from a previous employer. The account highlights a clear compliance and trust risk for iGaming firms that blur recruitment with competitor intelligence gathering.

Voting Opens For 2026 IAG Academy IR Awards

Events

September 3, 2026

Voting Opens For 2026 IAG Academy IR Awards

Official judging for the 2026 IAG Academy IR Awards starts on 4 September and runs until 11 September. A panel of 100 judges will decide winners across 26 categories and three Hall of Fame honours ahead of the 15 September gala in Manila.

Stake Campaign on Reddit Raises Native Marketing Concerns

Posts linked to Stake have reportedly appeared across 85 Reddit communities after edits added brand mentions that blended into emotional user stories. The case highlights how native promotion can evade moderation and why platform controls now matter more for gambling compliance.

IAG Opens All 2026 Summit Days To Registered EXPO Attendees

Events

September 1, 2026

IAG Opens All 2026 Summit Days To Registered EXPO Attendees

IAG will give all registered trade visitors and delegates complimentary access to three Summit days at IAG EXPO 2026 in Manila. The exhibition has been paused for one year, while the CiG iDEA Summit and IAG Academy Summit move to the centre of this year's programme.

CiG iDEA Summit Sets Full Manila Agenda for APAC iGaming

Events

August 31, 2026

CiG iDEA Summit Sets Full Manila Agenda for APAC iGaming

Complete iGaming has unveiled the full programme for the inaugural CiG iDEA Summit on 14 September at Hilton Manila. The one-day forum will examine Philippine regulation, localisation, operating models and wider Asia-Pacific market development.

AI Series Emerge As A Standalone Influence Channel

B2B iGaming

August 28, 2026

AI Series Emerge As A Standalone Influence Channel

SID Agency says branded AI video series are delivering rapid reach for casino campaigns across local markets, including Brazil and Japan. The model uses recurring characters, frequent releases and embedded brand assets to build recognition at scale.