Brazil Tightens Rules On Betting Advertising

Brazil Tightens Rules On Betting Advertising

Brazil has widened control over betting marketing with two official orders published on 10 July. The new framework covers fixed odds betting adverts and places clear duties on operators, publishers, social platforms and app stores. For licensed businesses, the message is direct: advertising compliance now sits at the centre of market access.

Mandatory Warnings Become Standard

Order No. 1.964 from the Secretariat of Prizes and Betting of the Ministry of Finance requires every advert to carry one of three standard warnings from 17 July. The warning must state that betting may cause addiction, that players lose money when betting, or that betting is not an investment.

The warning must appear horizontally, remain clear and readable, and take up at least 10% of the advert area. That requirement matters for every format, including display banners, video assets and sponsored social media posts. Creative teams will need fast revisions to meet the new threshold.

Content Restrictions Cover Sales Tactics And Influencer Activity

An interministerial order, No. 73, issued by the Ministry of Finance, the Ministry of Justice and the Secretariat of Social Communication, took effect on 10 July. It bans advertising for operators without SPA authorisation and blocks content that pushes consumers towards placing a bet through betting tips, predictions or persuasive expert style commentary.

The rules also ban claims that betting can generate income or recover losses. Adverts cannot present easy wins, link betting with personal or financial success, or pressure people to bet immediately. False information about winning chances is prohibited, as are sexualised images, discriminatory material and any targeting of minors.

Influencer marketing sits firmly inside the new regime. If an influencer breaks the rules, the operator carries liability and the content must be removed. That shifts risk back to the brand and makes tighter approval workflows essential.

Platforms And App Stores Face Direct Compliance Duties

Brazil has not limited enforcement to operators. Advertising platforms must verify that an advertiser holds SPA authorisation before signing a commercial agreement. They must also keep advertiser records and make that information visible in the interface, which raises the standard for audit trails and campaign transparency.

Social networks must prevent betting adverts from reaching underage accounts. App stores must restrict minors from accessing betting apps. This broad approach brings the full distribution chain into scope, which means media buying, account onboarding and age gating controls all need closer supervision.

Penalties Raise The Cost Of Non-Compliance

Operators that breach the rules can face fines of up to 20% of turnover or suspension of authorisation for up to 180 days. Repeat offences can lead to cancellation of authorisation. Advertising distributors can be fined up to $2.73 million, creating meaningful exposure for companies that fail to vet clients or inventory properly.

For the wider Latin American market, Brazil is setting a firmer standard for responsible gambling messaging and digital advertising accountability. Operators with strong compliance systems will be better placed to adapt quickly, protect licences and maintain sustainable player acquisition.

Source: igaming_news Telegram